Nuform — Telehealth Wellness Brand

Version 1.00

Nuform:
Bringing a Nu Energy
to Telehealth Wellness

Brand identity, video, web and social for Nuform, a telehealth hormone and peptide therapy brand, built to feel innovative and elegant rather than clinical.

CLIENT

Nuform
Telehealth Wellness

SECTOR

Brand Identity, Video
Web Development, Social Media

Duration

TBD

AGENCY

Smart Object

Nuform campaign image: athlete holding a medicine ball with the Nu bar graphic

Nuform is a telehealth wellness brand offering hormone and peptide therapy. Our goal was to align its identity, content and communication so it could stand out as a confident new voice in an emerging field.

Project Brief

Smart Object partnered with Nuform to raise the profile of telehealth, aligning the brand's identity, content and communication so it could make its mark in an emerging, exciting field.

Services

Produced at Smart Object, the work connected brand, video, web and social under one idea: a fresh, “Nu” take on hormone and peptide therapy.

Brand Identity

The “Nu” system

Video

60-second
brand film

Web Development

Online experience

Social Media

Content
Banners

Nuform branded packaging, phone screen and printed form

The Challenge

Hormone and peptide therapy brands often come across as overly clinical and uninspiring. Nuform wanted to break that pattern and speak to people as a forward-looking wellness brand.

Nuform banner: runner on a beach with the Nu bar graphic

Too Clinical

Much of the category feels medical and dry, which makes it hard for people to connect.

An Emerging Field

Telehealth hormone and peptide therapy is new to many people and needs a clear, confident voice.

Consumer Education

People need to understand the brand before they feel ready to begin their health journey.

A “Nu” Approach

We moved away from the category's clinical tone with a “Nu” brand built on three ideas: innovation, elegance and progression.

Innovation:

A forward-looking identity that signals new thinking in health and wellness.

Elegance:

A refined palette and clean visual language that feel premium rather than medical.

Progression:

A system that carries the brand consistently across video, web and social.

Connecting the Dots

Social content focused on education and service, guided by strategy and data, and built from fresh, authentic imagery.

Nuform social photography: boxer training

Nuform social photography: man in a blue suit

Accessing the Future of You

We built a streamlined, refined online experience that helps people learn about Nuform, feel empowered and take the first step in their health journey.

Learn:

Content that informs visitors about the brand and what it offers.

Feel Empowered:

Elegant design and subtle motion that make the experience feel confident and inviting.

Begin:

A clear path for visitors to start their own health journey.

Nuform website, desktop and mobile

Bringing the Nu to Life

We took a 60-second film from ideation through production and delivery, introducing Nuform and its mission to change the way people approach their health.

60-Second Brand Film

An introduction to Nuform and its mission, from concept to final cut.

Results

Education-led, data-informed content drove significant engagement and growth for Nuform.